If you’re like me, you probably feel the tension between wanting to help everyone and realizing you just… can’t. It’s paralyzing, isn’t it?
You see all the needs around you - your team, your clients, your family - and it feels like whatever you can offer won’t make a dent.
That sense of “not enough” can quietly turn into burnout, guilt, or even apathy. And the tragic part? It keeps us from doing the small, meaningful things that would make a difference - if we just started somewhere.
The Simple Principle That Changed Everything
Years ago, I heard a leader from Chick-fil-A (or maybe Southwest) share a simple idea that’s stuck with me ever since:
Do for one what you wish you could do for everyone.
It’s not about lowering the bar - it’s about focusing your effort where it actually counts. This idea gave me permission to stop being overwhelmed by scale and start being faithful with the small.
You can’t personally mentor every person on your team, but you can take one of them to lunch this week. You can’t meet every client’s need perfectly, but you can go above and beyond for one.
Small Acts Still Change the World
When we focus on the one, something shifts. It reminds us that impact isn’t measured in mass, but in meaning.
Think about it: every movement, every revival, every company culture worth following started because someone decided to invest deeply in just one person, one idea, one moment. That’s how momentum begins.
If each of us simply did for one what we wish we could do for everyone, the ripple effect would be enormous.
Your Turn: Who’s Your One?
So here’s your challenge this week: who’s your one?
Who could use a note, a call, or a bit of your time and attention?
Start there. Don’t wait until you have the perfect system, plan, or margin. Do something for someone today - and see what God does with your small act of faithfulness.
To thriving,
Zach
