Sales shouldn’t be all about convincing someone to buy, but that’s often what people who are selling a product or service do.

And when you do that…

• Potential customers feel pressured and they don’t listen
• You end up trying to force the sale instead of serving the customer
• You won’t close sales

In this 60-minute webinar, I’ll introduce you to a sales framework that will change your approach to sales forever. Using the structure of story, you’ll learn to invite you customers to a journey where their problem gets solved, without ever feeling “sold to”.