Heritage Business Assessment

Is the business you’re building today taking you where you believe you’re called to go?

Take 10 minutes to evaluate where your current trajectory is leading across seven areas of business and life—and identify where the way you’re building today may need to change to better align with what you believe God has called you to build.

Takes about 10 minutes. You’ll receive a summary of your results by email.

Short on time?

Send me a link to take it later.

Take an honest look at what you’re actually building.

A healthy business is about more than revenue or growth. The Heritage Business Assessment helps you step out of the day-to-day and consider the bigger picture: whether the business you’re building is actually becoming the business you believe you’re called to build—and whether it’s supporting the whole life it’s meant to serve.

See the Whole Picture

Evaluate your current trajectory across seven areas—from financial strength and operational durability to family alignment, generational formation, and succession.

Find the Gaps

Surface the places where what you’re doing today may not produce what you’re convicted should be true tomorrow—including problems ordinary business metrics can easily miss.

Choose Where to Focus

Identify the one area where your trajectory most needs to change, so you can stop trying to improve everything at once and start giving your attention to what matters most.

An established business owner quietly overlooking the workshop he has built, reflecting on the larger purpose the business is meant to serve.

A holy means to a more glorious end

Your business matters deeply. But it isn’t the destination.

Building a business is good work. It creates real value, provides for households, develops people, creates resources for generosity, and gives us a remarkable arena in which to exercise dominion.

We should build excellent businesses because the work itself matters to God.

But the business is not the end. It’s part of a much larger calling that includes your relationship with God, your family, your church and community, the people you lead, and the generations that may come after you.

You can grow revenue, increase profit, and build a more valuable company while becoming more consumed by its demands and less available for the very things that growth was supposed to serve.

A business can be getting better while your trajectory is getting worse.

The Heritage Business Assessment helps you step back and ask whether you’re building in a way that faithfully serves the whole life God has called you to live.

Take the assessment

Look honestly at where you’re headed.

About 10 minutes. No preparation required.

You don’t need to have all the answers. You just need enough distance from the day-to-day to ask whether the way you’re building now is actually taking you where you believe you’re called to go.

The Heritage Business Assessment will walk you through seven areas of business and life, help you identify where your trajectory may need to change, and send you a summary of your results when you’re finished.